The Isles of Scilly has the lowest rate of loss of life from drinking in England, a new report has revealed.
Men lose just two to four months of their lives from drinking alcohol in Scilly and East Dorset, compared to a national average of ten months for men and five for women.
In Blackpool, men can expect to cut 23 months off their lives and women 13 months - around 140% above the English average.
The report, by the Centre for Public Health at Liverpool John Moores University and the North West Public Health Observatory, also said 18.2% of adults across England binge drink at least double the daily recommended level in one or more sessions a week.
But the South West had one of the lowest rates (less than 16%) compared to the North East and North West (23%).
One bemused local said: “It must be the air. It’s certainly not that we drink less.”